Arrowroot Capital

Arrowroot Capital Management is a growth equity firm based in Santa Monica focused on growing and mature, recurring revenue software businesses. We seek to partner with management to accelerate growth and help guide the company to its ultimate exit.

Arrowroot's capital is typically deployed to achieve very distinct goals including, but not limited to:

– Working capital and growth investment

– Liquidity for founders and/or management

– Liquidity for previous venture or angel investors

– Acquisition capital

Arrowroot’s capital is flexible, but investment characteristics generally include:

– Minority or majority positions

– Board representation

– 2 to 4 year hold periods

– Highly incentivized management teams; commonly via new option grants

– Arrowroot seeks to optimize the investment amount in order to efficiently grow businesses and create healthy capital risk dynamics for founders, current management, and past investors

Target Company Characteristics:

– $5 million+ revenue run-rate – Strong recurring revenue growth rate

– Proven, effective and efficient sales and marketing strategy

– Mission-critical, B2B software that typically solves a pain-point in compliance, workflow, security, and/or optimization


Arrowroot Capital Remote (
May 27, 2020
Full time
About Fluent Commerce The world of commerce is changing rapidly. To offer a premium customer experience, Retailers need to adapt quickly and challenge the status quo. But their old systems can’t support this new reality. That’s why we exist. Fluent Commerce was founded to solve this problem and accelerate commerce globally. We’ve created a powerful and exciting commerce platform designed to meet the retail needs of the future. It’s a huge opportunity and we’re proud to be at the heart of it. We are the future of global commerce. But we need your help. Headquartered in Sydney’s Silicon Valley – Surry Hills – we’re growing quickly. New opportunities, both nationwide and internationally, are added regularly for those who want them. Are you ready to change the world of commerce? Then then join us. In return for your passion and commitment you’ll get a great salary with bonus and share options, unlimited annual leave,...