Why build this feature? Why solve this problem? Why hire this person? We start with the why to make sure we’re in alignment with our mission, to hold ourselves accountable, to build consensus, and to identify purpose.
This is an easy one. Follow the Golden Rule: Treat others—customers, employees, partners—the way you want to be treated.
We will move heaven and earth for our customers. It is our job to ensure every customer is successful using Logikcull, and we always do the right thing and put customers first.
Our job is to remove complexity in everything we do. This requires a relentless pursuit to build systems and software that are powerfully simple.
Smart, not arrogant
Humble and hardworking
Entrepreneurial, not risk averse
Nice, and not disingenuous
Grit, and lots of it!